Planted Souls Website

A high-fidelity website concept and visual direction for Planted Souls, created in Figma with the founder from early brand alignment through a clearer navigation and service experience.

The brief

Planted Souls needed a website that matched a brand living mostly in its founder’s head. The real design problem was extraction before execution: getting the brand out of conversation and into a form a build could follow.

How it went

Vision board first. Before a single screen, we built a shared Figma board of brand colours, type directions, and references, reviewed live with the CEO until “that’s it” replaced “sort of.”

Then high-fidelity mockups. I translated that direction into complete page layouts using the agreed colours, typography, imagery, and visual style. This made it easier to review real screens instead of making decisions from abstract descriptions.

Then the navigation pass. We walked through the existing site’s dead ends and ambiguous labels together, then reorganized the experience around how a first-time visitor would explore services, learn about the brand, and get started.

Final Product

Planted Souls residential plant design landing page with a plant-filled living room, service description, and get started button — Residential plant design landing page

Planted Souls About Us page with warm yellow background, green typography, and a rounded plant lifestyle photograph — About page and brand messaging

Planted Souls service section presenting plant design and plant event offerings in a two-column layout — Service pathways for design and events

Planted Souls process page showing consultation, installation, and maintenance as three numbered steps — Three-step residential design process

What stuck with me

Small-client work is a masterclass in listening. The CEO knew the brand better than I ever could. My job was building the instrument that let that knowledge become a website.